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White Paper: Why it is profitable to be purpose driven?

The State of the Global Workplace: 2022 Report from Gallup polled 142 countries and discovered that only 21 per cent of employees are “engaged” at work. In the UK, it’s just 14 per cent, and a staggering revelation that work is a dispiriting experience for most of us.

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Also, the Fall 2022 Fortune/Deloitte CEO Survey found that 90% of Global CEO’s alignment with their organisation’s strategy, purpose, and values remains a top factor for determining whether CEOs take a vocal stand on social or societal issues (90%).

Demand for our time is increasingly exceeding our capacity — draining us of the energy we need to create the culture that brings our talent fully to life in the workplace. Increased competitiveness and a leaner, post-pandemic workforce add to the pressures. The rise of digital technology is perhaps the most significant influence, exposing us to an unprecedented flood of information and communication that we feel compelled to read and respond to at all hours of the day and night.

The COVID-19 pandemic has caused major disruption to our working lives in the short term and is likely to change how we work in the long term. To understand these changes, McKinsey commissioned a survey of business executives around the world in June 2020. The results suggest that the crisis may accelerate some workforce trends, such as the adoption of automation and digitisation, increased demand for contractors and gig workers, and more remote work. Those changes in turn will create greater need for workers to fill jobs in areas like health and hygiene, cybersecurity, and data analytics. Since the start of COVID-19, executives surveyed said the adoption of digitisation and automation technologies has accelerated.

Before the pandemic, remote work struggled to become very established, as companies were concerned about its impact on productivity and corporate culture. However, with the advent of COVID-19, tens of millions of employees were sent home, armed with laptops, online portals, and communications tools, to start work. Now, employers intend to increase the number of employees working remotely at least some of the time, however, many large organisations encourage a culture that is almost the exact opposite of what they need for an efficient and committed adoption of such cutting edge business models.

Download the entire White Paper here