Our Work

Volvo CE

Crafting a refined mobile user experience for Volvo customers

+44 (0) 1743 387873
[email protected]

The Client

Volvo Construction Equipment is one of the world’s largest manufacturers of construction machines on the planet. With a full product range manufactured, serviced and supported all over the globe. Each and every machine comes with the quality, performance and safety you expect from the Volvo name.

The Client

We were commissioned to create a customer-facing iOS and Android app for Volvo Construction Equipment North America that would showcase detailed product specs, images and videos for all new or used machinery and parts, as well as info on their complete service portfolio, upcoming shows and events and social media activity to their customers.

The Project

 

In rapid development, we tackled the project for iOS and Android platforms in parallel. We quickly created product specs and a document repository for detailed brochures, with the facility for multiple images and video for each machine.

We also deployed features for promotions, dynamic integration with social media streams and created contact forms that integrated directly with the Volvo CRM system.

 The app provided a comprehensive product comparison tool, which set different machines from different manufacturers side-by-side to compare features such as engine size and horsepower.

A second phase of development included an attachments selector, helping users to select the correct attachments for their vehicles, taking into account elements like loading weight and balance.

We then built a custom CMS for the Volvo marketing administrators, who use it to create new pages, promotions, and news updates.

The results

The Result

Extremely tight deadlines were met in order to launch the app at CONEXPO-CON/AGG 2014 at the Las Vegas Convention Centre, the international gathering place for the construction industry.

Expectations were exceeded and the app has since become the primary sales tool for Volvo CE, available in the Apple App Store, and on Google Play. 

We have since also rolled multi-lingual versions of the app to Volvo CE South America, and continue to develop new features in collaboration with the Volvo CE Digital Marketing team and Volvo Global.