We were commissioned to build an iOS and Android app to provide local authority risk managers/insurance managers with an app that would provide them with useful contact and guidance information via their mobile phone/ tablet, so that it is accessible at all times.
Our initial strategy was to design and build a basic, essentials-only version of the app, which could then be used as a proof-of-concept to gather the feedback of colleagues and clients of Vericlaim. This allowed us to deliver a first-version of the app very quickly, and gauge potential response and potential return-on-investment before too much investment had been made by Vericlaim.
The app would help local authorities manage the early stages of an incident more effectively, reinforce agreed nomination, and drive new business from local authority clients through downloading of the App. The app was designed in line with corporate guidelines, but with a clear goal to present the company as an innovative firm, adding value to existing and potential customers, and raising their profile in the sector with credibility to a range of target audiences.