Case Studies

Jump In Trampoline Parks

A new online presence

Multi-region website with activities, offers, news and a gallery

+44 (0) 1743 387873
[email protected]

Paul McGillivray

Background

Jump In was conceived when co-founders Vernon and Linsey visited a trampoline park with their kids. Vernon loved it so much that he wanted to turn his passion into a going concern. With a lot of research and a great deal of focus, Vernon found that the whole business proposition had legs. Along with business partner Gavin, they set out on the journey to acquire their first site and share the joy of jumping with the world.

The Project

Our friends at super-hot ideas agency Douglass/Day reached out to us to become the digital provider for the new rebrand and relaunch of Jump In. Douglass/Day had created a whole new brand for the company, and was busy implementing it within all the trampoline parks around the country.

We were asked to design and create a brand-new website, based on the brand-new brand... We jumped at the chance!

The current site wasn't mobile-friendly, and with over 70% of visitors to the site coming through mobile devices, this was a real problem. The site also needed to connect with the company's third party booking system, and exude the gregarious retro vibes of Douglass/Day's new branding.

The site was to be fully content-managed, with the ability to filter on different activities, and different locations, and to enable a slick User Experience to boost sales and spread the word about the wonders of jumping. Happy children, full-fun fitness, and a chance for parents to take a well-earned break while their kids bounce under expert supervision.

The Result

This project was a real testament to partnerships and teamwork.

We took the new brand guidelines and created a website design that ran with the concept. In the meantime, Jump In commissioned world-class illustrator Richard Hogg to create a set of characters to spice up the pages. We created a mobile-first Content Managed site to guide users to the booking pages and help them discover the possibilities of the Jump In parks.

And all to a super-tight deadline to catch the Christmas holiday traffic.

Online sales conversions went up by 60%, and the site has been hailed as a great success. We're continuing to work with Jump In to continually improve their digital assets, accelerating business growth and profitability. The future looks bright.

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