Case Studies

Crisp Business Group

Branding, online presence and financial calculators

A constantly evolving contemporary and efficient re-brand for a very contemporary and efficient company

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Crisp Business Group


Crisp Business Group offers a range of bespoke accountancy services for freelancers, start-ups and SME's; providing a fresh and dynamic approach to accounting.

Crisp Accountancy originally approached us in 2013, when the company was first created, and continued working with us when they became Crisp Contractor in 2017 as the business grew.  At the same time, they launched a new business using the Crisp Accountancy name, to offer their online accountancy services to small and medium, growing businesses.

They aim to continue to add complementary businesses to the Crisp Business Group to help small and medium business clients grow and become successful.

The Project

We were initially approached to provide a brand and CMS-driven website for a new business, Crisp Accountancy. The initial site included guides and calls to action, alongside a blog offering advice and information about the financial sector.

As part of their growth and development process, we re-branded the company in 2017, creating Crisp Business Group and a suite of sub-brands. This was then extended to all company stationery, brochures and guides, and presentation templates, which we created and delivered during the build process of several of the brands' new websites.

Online presence

The rapid expansion and creation of the new group and sub-brands, called for a new responsive website for group companies. Each website is distinct, but follows the same design principles, making it obvious for the user that the sites were part of the same group. We also updated the branding guidelines, marketing material and social media profiles to reflect the new look on all brand touch points.

The Result

Crisp have come a long way since they launched the business almost four years ago. In this time, they've helped over 500 contractors and freelancers with their limited companies.

We are happy to have had an instrumental role in the companies inception, growth and development, and look forward to their continued success and to continuing to work with them to help to achieve their goals.

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