Jeannie McGillivray

Three secrets to levelling up your Digital Product Studio

Agile Project Management Remote Online

As C.E.O of a digital product studio, I always look for ways to improve and streamline our business operations. While many companies in our industry may be doing things the same way, this provides us with opportunities to innovate and find new ways of working that help us to level up and stand out. In this post, we'll explore a few fundamental approaches we use at Remote, which can help you run a more profitable and efficient business.

First and foremost, it's essential to have a clear and concise business plan. This doesn’t need to be a traditional war and peace to me - it’s a working document and you’re writing it for yourself. It should outline your goals, target audience, and the strategies you'll use to reach them. It's also crucial to identify your ideal customer, the unique value proposition of your products and services, and how they meet the needs of your target market. It's also good to have a solid understanding of your competition and how you plan to differentiate your offering. 

Your business plan should also include a timeline for achieving your goals and a budget for implementing your strategies. Think big. Aim for wild, audacious goals in the long term - Your ultimate legacy. Then, reverse engineer your goals and break them down into milestones - 10 years, 5, years, 3 years, 1 year, quarters and months work well. 

Having a solid business plan in place will help you stay focused and ensure that you're making progress towards your long-term objectives. Here are five key benefits of having a business plan that will help you reach your goals:

  1. Provides a roadmap for success: A business plan helps to define your goals and the steps you'll take to achieve them. According to a study by the British Business Bank, businesses that take the time to write a business plan are 20% more likely to grow their business. 
  2. Keeps you focused: With a plan in place, you'll have a clear idea of what you need to do and when you need to do it. This can help to prevent distractions and keep you on track towards achieving your goals. 
  3. Helps you secure funding: If you're seeking funding from investors or lenders, a business plan is often required. A well-written plan can convince potential funders of the viability and possible success of your business.
  4. Allows for better decision-making: By outlining your goals and strategies, you'll have a framework for making informed decisions that align with your objectives. This helps ensure that your actions are aligned with your long-term vision and goals.
  5. Increases your chances of success: Studies have shown that businesses with a written plan are more likely to succeed than those without one. For example, companies with a plan are more likely to achieve their goals and have higher levels of customer satisfaction.
Agile Project Management Remote Online 2

One approach that can help you manage your projects more effectively is Scrum agile project management. This is a flexible and iterative approach that focuses on delivering value to the customer through rapid, incremental deliveries. It involves breaking projects down into smaller pieces called "sprints," usually completed within a two-four-week timeframe. During each sprint, a cross-functional team works to deliver a potentially shippable product increment. It also involves regular meetings (called "scrums") where team members discuss their progress, identify obstacles, and plan for the next iteration of work. Using Scrum, you can improve your team's productivity, adapt to change more quickly, and deliver higher-quality products to your clients. Here are five key benefits of using Scrum that will help your team work more efficiently:

  1. Increased efficiency: Scrum helps teams to focus on delivering small, incremental pieces of work, which can be completed more quickly and efficiently than larger, more complex projects.
  2. Improved communication: Scrum's emphasis on transparency and regular check-ins helps to ensure that team members are always on the same page. This can lead to better collaboration and problem-solving.
  3. Higher quality work: By focusing on small, incremental deliveries, teams can more easily identify and address issues early on, leading to higher quality work overall.
  4. Greater adaptability: With regular progress reviews and the ability to adjust plans as needed, Scrum enables teams to respond to changes and pivot as required. 
  5. Greater customer satisfaction: With Scrum, teams can deliver value to the customer more quickly, leading to increased satisfaction and loyalty. Studies show that Scrum projects have a higher rate of customer satisfaction compared to traditional project management approaches.

It's essential to create a culture that fosters innovation and creativity.

In addition to using Scrum, it's also essential to have a conscious approach to leadership and culture. This means actively creating a positive, supportive work environment where team members feel valued and empowered.

As a digital product studio, it's essential to create a culture that fosters innovation and creativity. This can be achieved through things like open communication, providing opportunities for growth and development, and fostering a culture of collaboration and teamwork. It's also important for leaders to be transparent and approachable, and to encourage a culture of continuous learning and improvement. By adopting a conscious leadership approach, you can create a work environment that inspires and motivates your team to do their best work. 

Here are seven key benefits of having strong leadership and culture that will help your team thrive:

  1. Attracts top talent: Companies with a positive culture and strong leadership are often more appealing to top candidates. 
  2. Increases employee retention: When team members feel valued and supported, they're more likely to stay with the company.
  3. Improves morale and job satisfaction: A positive culture and effective leadership can lead to increased happiness and job satisfaction among team members.
  4. Boosts productivity: When team members are happy and engaged, they're more likely to be productive.
  5. Increases innovation: A positive culture that encourages collaboration and new ideas can lead to increased innovation.

In conclusion, there are many ways you can improve the way you run your digital product studio. By having a clear business plan, using Scrum agile project management, and adopting a conscious approach to leadership and culture, you can increase efficiency, adaptability, and customer satisfaction, and improve your overall performance. By considering these approaches and implementing them in your business, you can set yourself up for long-term success and create a positive and inspiring work environment for your team.

Get in touch with us today to find out how a workshop can give you the clarity you need to stay ahead.

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